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私域直播不是法外之地_我的网站

一 |     本文来自微信公众号：经济观察报 （ID：eeo-com-cn），作者：克鲜                    10月15日，市场监管总局召开专题新闻发布会，通报了全国整治“私域直播虚假宣传违法行为”的最新进展。

二 |     LONDON -- The "specter of death" is hanging over Gaza amid an impasse over humanitarian access into the blockaded strip and Israel's "total siege" of Gaza, which has cut off the supply of water, food and fuel, U.N. Emergency Relief chief Martin Griffiths warned.Humanitarian aid and relief convoys carrying "hundreds of tonnes" of essential items have been streaming towards Egypt's Sinai Peninsula, his organization said. Many have parked outside Gaza awaiting access to the besieged enclave as pressure mounts for establishment of a humanitarian corridor that would enable the urgent delivery of aid."Aid access is our overwhelming priority," Griffiths said. "And we are in deep discussions hourly with the Israelis, with the Egyptians, with the Gazans about how to do that."Speaking Tuesday ahead of President Joe Biden's expected Wednesday trip to the region, U.S. Secretary of State Antony Blinken said it is "critical" that aid begins flowing into Gaza.He announced that the United States and Israel have "agreed to develop a plan that will enable humanitarian aid from donor nations and multilateral organizations to reach civilians in Gaza."However, Egyptian authorities have said that Israel is not cooperating with delivery of aid into Gaza, with Egypt's Foreign Minister Sameh Shoukry telling reporters that talks are yet to be fruitful, rendering the Rafah crossing -- the sole remaining official exit out of Gaza -- out of use."Until now the Israeli government has not taken a position on opening the Rafah crossing from the Gaza side to allow the entrance of assistance and exit of citizens of third countries," said Shoukry.At least four Israeli airstrikes have been recorded near the Rafah border crossing since the war began.Medical Aid for Palestinians told ABC News that the humanitarian crisis in Gaza is deepening, with local health services "overwhelmed.""For more than 16 years, Gaza has been suffering from an illegal blockade weakening it day by day. Medicines and drugs, before this escalation, were at 48% and 29% shortages. Health staff have always been overwhelmed and never paid enough, and lack of specialists was always an issue," said Mahmoud Shalabi, Senior Programmes Manager for Medical Aid for Palestinians in Gaza. "Now, the situation is even worse, and worse than any other escalation that Gaza has gone through"As the conflict enters day 11, at least 4,178 lives have been lost, including at least 1,400 killed in Israel and at least 2,778 in Gaza, according to the Israeli Health Ministry and the Palestinian Health Ministry."One healthcare worker described to me the situation at Gaza's largest emergency department as a slaughterhouse with bodies on the ground and no space to deal with huge influx of injuries," said Shalabi."Right now, Gaza needs medicines, medical disposables, and equipment. In addition, health staff and humanitarians need safe corridors to reach people and conduct their work safely without being targeted. The IDPs need shelter, food, health, psychosocial services, water, and the list goes on," said Shalabi."We hope that we will come out of this alive."Food and water supplies are also dwindling, aid organizations warning there are just "days" of stocks left for Gazans: "There is not one drop of water, not one grain of wheat, not a liter of fuel that has been allowed into the Gaza Strip for the last eight days," said Philippe Lazzarini, chief of U.N. Aid for Palestinians.The World Health Organization has said it is "advocating vigorously for the opening of Rafah crossing.""Not just one-time access but sustained, unhindered access to Gaza," said WHO's Regional Emergency Director Dr. Richard Brennan.The organisation has raised concerns over potential disease outbreaks with at least 400,000 internally displaced persons seeking shelters in UNRWA schools. Overcrowding, lack of clean water and sanitation could lead to the spread of infections like cholera and dysentery, compounding on the plight of Gazans.Biden is on Wednesday due to head to Israel and Jordan, expected to discuss "humanitarian needs of civilians in Gaza" with Jordan's King Abdullah, Egyptian President Abdel Fattah El-Sisi and Palestinian Authority President Mahmoud Abbas."The siege in Gaza, the way it is imposed, is nothing else than collective punishment," said Lazzarini. "So, before it is too late, the siege must be lifted and aid agencies must be able to safely bring in essential supplies such as fuel, water, food and medicine."。市场监管部门针对侵害老年人合法权益、破坏养老服务市场竞争秩序的行为，全国已查办相关违法案件4516件、罚没金额6876.91万元。对于不法商家以“免费健康讲座”“专家义诊”等名义围猎老年群体的私域直播乱象，立案30件，累计罚没及拟罚没金额达956万元。                   私域直播，这一互联网风口上的热词，正面临雷霆执法的考验。私域直播是相对于公域直播的一种互动营销模式，主要指企业或个人基于自有流量池（如微信群、企业微信、小程序等），针对特定用户群体进行营销活动。其本质是封闭生态内的精准触达，本可作为提升服务黏性的创新工具，却在不法分子手中异化为了“坑老”利器。

三 |                    通过私域直播间“坑老”的乱象层出不穷。今年7月，央视《财经调查》就曝光了私域直播“坑老”的套路：老人为了领免费鸡蛋，扫码进微信群，群里每天发布直播链接，诱导老人去看带货直播，主播会向老人推销磁悬浮鞋垫、冒名五常大米等质次价高的商品。媒体还曝光了私域直播的其他套路：低价抽奖藏猫腻、弹幕互动设陷阱、伪造人设博同情、机器人暖场等。面对这些纷繁复杂的套路，别说互联网经验不足的老年人，就是年轻网民也难免上当。                   私域直播之所以成为“坑老”利器，正是因为其“私域”的封闭特性，致使监管难以覆盖。                   其一，技术监测存在被动性。

四 | 私域直播依托微信群、小程序等封闭生态，内容传播呈现“去中心化”的特征。私域场景下直播内容分散于海量私有化应用中，监管部门难以通过传统技术手段实现实时监测                    其二，证据固定困难。这些直播套路往往采用“播完即关”“闪群营销”等方式，导致违法证据留存周期极短。加之老年群体普遍数字素养不足，鲜少保存聊天记录、录屏等证据，事后难以追查侵权对象。                   其三，用户锚定精准。这些直播瞄准的正是愿意“换鸡蛋”的老人，受害老人“购买意愿”的转化率畸高。

五 | 在虚拟的赛博空间里关起门来也很容易实施“洗脑”，再加上机器人暖场、虚拟评论等骗术，可能整个直播空间里唯有受害老人是“真人”，其他都是“赛博托儿”，这让私域直播成了精准的“杀猪盘”。                   一些从业者直言不讳地表示，他们之前就是做“会销”的——以旅游等名义，将老人诱骗到封闭的场所里搞洗脑式的推销。在受到了严管之后，转到线上做私域直播。因此，私域直播“坑老”套路，实为线下“领鸡蛋—开会—洗脑”模式的迭代升级。

六 | 然而，线上“坑老”无地域限制，加之监管未能及时跟进，其行为更为肆无忌惮。

七 |                    从这一次市场监管总局的表态和相关执法行动来看，凭借私域直播“坑老”的“好日子”到头了。市场监管总局已直接约谈相关平台企业，要求压实主体责任，并正部署全链条“穿透式”监管。面向不特定用户的直播，哪里可能是“私域”？无非是一些平台揣着明白装糊涂，故意藏污纳垢，将私域直播变成精准坑老的“杀猪盘”。私域直播接受严格监管是必然趋势，从来不存在法外之地。

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Published on:06:27:44